Collaborating with Alex Curran on OK! Magazine's fragrance was an obvious choice. Alex has quickly established herself as one of the leading lights in fashion in this country with her innate sense of style.
Whether she's being a mummy or attending prestigious red carpet events she has a faultless approach to her own style that has become an inspiration to so many.
It's only fitting then that when it came to producing a fragrance we chose to collaborate with Alex. She has been an integral part of this perfume from the very beginning, inspiring and creating a product we are all very proud of.
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